STAGE 01 / 06
Business diagnosis
I start with goals, costs, revenue and constraints. I identify where the process loses time or quality and which problem genuinely affects the result.
Don’t buy another AI. Find where your results are leaking.
LYNORTISA 360° transformation. From diagnosis to a measurable result.
START WITH “WHY?”
The most expensive AI implementation?
One that changes nothing.
A new tool is not value in itself. Value appears only when a process, decision or the team’s way of working changes.
- 01A pilot without an owner
No one is accountable for the result once the presentation ends.
- 02Automation without a baseline
There is no way to prove whether it works better than the previous process.
- 03Technology without adoption
The team works around the new solution because it does not understand its role.
HOW I BUILD STRATEGY AND MANAGE
Technology is the last piece of the puzzle.
I combine business, process and technology perspectives into one decision-making system. Every implementation has a reason, an owner and a measure.
strategy
STAGE 02 / 06
Goals and KPIs
I translate the board’s expectations into a baseline, priorities and metrics. Before choosing technology, we know what must change and how we will recognise the effect.
STAGE 03 / 06
Processes and drivers
I map the workflow, decisions, accountability and data. The process is clarified first; only then do I identify where automation belongs.
STAGE 04 / 06
Roadmap and governance
I define the implementation sequence, owners, decision rules and acceptance criteria. The team knows what is being built, why and who owns the next step.
STAGE 05 / 06
Implementation and adoption
I connect solution configuration with training, managerial work and changes to everyday behaviour. Technology enters the real process rather than sitting beside it.
STAGE 06 / 06
Measurement and scaling
I compare the result with the baseline, close the gap between the assumption and daily practice, and only then recommend scaling.
“Don’t automate chaos.
Understand the process first,
then improve it.”
PROCESS→TECHNOLOGY→PROFIT
-
01
Business diagnosis
I analyse the operating model, workflow, costs, data and constraints. I speak to the people who actually perform the process — not only to the board.
STAGE OUTPUTMap of processes, costs and bottlenecks -
02
Goals and priorities
We turn broad expectations into a concrete result: faster delivery, lower cost, higher sales, better quality or lower risk.
STAGE OUTPUTGoals, baseline and success criteria -
03
Opportunity map
I assess potential areas by business impact, feasibility, data quality, risk and time to value. We automate what makes sense — not everything that is possible.
STAGE OUTPUTPrioritised list with business cases -
04
Driver tree and KPIs
For each area, I identify the factors that drive performance. I assign KPIs, data sources, measurement frequency and decision owners.
STAGE OUTPUTImpact model and measurement card -
05
Roadmap and implementation
We plan actions, responsibilities, integrations and control rules. We test the hypothesis on a small area before scaling.
STAGE OUTPUTRoadmap, working pilot and governance -
06
Adoption and iteration
I train teams and managers, analyse results and refine the solution. If the hypothesis fails, we change the approach or consciously stop the investment.
STAGE OUTPUTA new way of working and an optimisation rhythm
MAPPING OPPORTUNITIES
Not every process deserves automation.
We look for places where repetition, volume, time or errors genuinely weigh on performance. Expand an area to see an example of the analysis logic.
PRIORITY FILTERImpact × feasibility
× risk × time to value
× risk × time to value
DRIVERS
Manual re-entry, waiting, missing data and number of corrections.
EXAMPLE KPIs
Cycle time, cost per operation, first-time-right.
POSSIBLE ACTIVITY
System integration, validation rules, automatic tasks and alerts.
DRIVERS
Response time, qualification quality, personalisation and abandoned follow-ups.
EXAMPLE KPIs
Stage conversion, contact time and pipeline value.
POSSIBLE ACTIVITY
Data enrichment, lead prioritisation, proposal drafts and recommendations.
DRIVERS
Recurring categories, knowledge search time and manual classification.
EXAMPLE KPIs
Response time, FCR, cost per ticket and CSAT.
POSSIBLE ACTIVITY
Ticket triage, response assistant, knowledge search and escalations.
DRIVERS
Manual reading, document reconciliation, exceptions and approval delays.
EXAMPLE KPIs
Processing time, cost per document and number of exceptions.
POSSIBLE ACTIVITY
Document reading, data matching, approval workflow and control.
DRIVERS
Scattered sources, manual reporting and inconsistent interpretations.
EXAMPLE KPIs
Analysis preparation time, source coverage and decision time.
POSSIBLE ACTIVITY
Knowledge assistant, automated summaries, monitoring of drivers and deviations.
EXAMPLE ROADMAP
From diagnosis to scaling —
at a controlled pace.
Each stage ends with a concrete artefact and decision. We do not move forward simply because the schedule says so.
- DAYS 1–14
Understand
Interviews, analysis of processes, data and costs. A shared picture of the starting point.
Output: diagnosis and baseline - DAYS 15–30
Choose
Area prioritisation, business case, driver tree, KPIs and owners.
Output: plan and success criteria - DAYS 31–60
Test
Pilot, integrations, quality testing, security and work with the first group.
Output: evidence of impact or a correction - DAYS 61–90
Embed
Training, new roles, documentation and a performance review cycle.
Output: adoption and a scaling decision
Scope and pace depend on organisational, data and integration complexity. The roadmap is a starting point, not a rigid promise.
ADOPTION AND CHANGE
Implementation ends when
the team works differently.
I do not leave the organisation with just a tool. I design new accountability, rules of collaboration and the point at which a person takes control.
A clear role in the new process
- Practical workshops using real tasks
- Instructions, quality standards and escalation rules
- A new division of work between people and automation
Tools to lead the change
- KPIs, owners and a results review rhythm
- Assignment of tasks and responsibilities
- Coaching, removing barriers and responding to deviations
Rules that sustain quality
- Governance, permissions and data security
- Human-in-the-loop for sensitive decisions
- Process documentation and a continuous improvement plan
BUILT IN FROM THE START
Quality control · accountability · security · measurement · learning
I do not advise from the sidelines.
I enter the process and lead the change.
SELECTED IMPLEMENTATIONS AND OUTCOMES
I know current AI.
I implement it and own the result.
Every example started with a business problem and ended with a process change and a metric. These are parts of my operational roles — not projects delivered only on slides.
From customer conversations to lower churn
Call transcription, automatic live prompts, better offer matching, new onboarding and AI-supported training for a 15-person team.
−10 p.p.churn from a 50% baseline
+15%customer satisfaction
A campaign factory instead of manual production
The platform analyses competitor publications, creates briefs and scripts, generates up to 20 creative variants, publishes them and monitors the campaign funnel and budget.
1 daycampaign instead of 2 weeks
35manual campaigns replaced by automation
Better working quality for 48 telemarketers
New contact database management, a survey bot, AI-supported coaching and call transcription with on-screen recommendations during conversations.
+40%meeting booking effectiveness
−20%telesales turnover costs
KYC and scoring without a week of waiting
Full automation and KYC integration with an external EU application, plus automatic customer risk scoring, combined with responsibility for sales and operations.
30 sec.KYC verification instead of one week
−70%fraud · +60% sales effectiveness
BUSINESS PROJECTS / MANAGEMENT / SALES / OPERATIONS
From Poland and the EU
to the Middle East.
Selected projects from over 20 years of work. NDAs limit the company information I can disclose, so I do not publish their names. Locations, areas of work and concrete results still show the real scope of my responsibility. Expand a project to see the need, action and outcome.
01Restructuring an automotive companyPOLAND / RESTRUCTURING+30% sales with lower operating costs and churn.
NEED
High costs, departing customers and manual processes required the company to prepare for restructuring.
ACTION
CRM implementation and process automation. Streamlined orders, sales, customer service and receivables, demand-based purchasing, tender-search bots and a social media campaign.
OUTCOME
+30% sales
−20% operating costs
−20% customer attrition (churn)
Standardised procedures and processes
PROJECT PARAMETERS
Poland · 7-person team · 18 months · PLN 30m budget
02Marketing agency built from zero for 100 companiesDUBAI / MARKETINGA fully operational agency and +30% campaign effectiveness in 12 months.
NEED
The group needed its own agency to handle marketing for 100 companies across different markets.
ACTION
Organisational structure and recruitment of digital, content, PR, SEO, SEM, social media and offline specialists. Dedicated departments for companies, marketing automation, CRM, data analytics and KPI reporting.
OUTCOME
Fully operational agency for 100 group companies
+40% brand awareness
+25% online customer engagement
+30% campaign effectiveness in 12 months
PROJECT PARAMETERS
Dubai · 30-person team · 12 months · EUR 3.7m budget
03Debt collection across the EUCYPRUS / EU DEBT COLLECTION+25% recovery effectiveness with shorter times and lower costs.
NEED
Debt collection spread across multiple EU countries meant low recovery, long timelines and high costs.
ACTION
A payment monitoring and enforcement system, coordination of law firms across the EU, process automation and procedures compliant with local law.
OUTCOME
+25% recovery effectiveness
−15% debt recovery time
−10% debt collection costs
PROJECT PARAMETERS
Cyprus · 15-person team · 14 months · EUR 12m budget
04Photovoltaics sales channelPOLAND AND EU / ENERGYPLN 10m in sales within 12 months — target achieved.
NEED
Launch photovoltaics sales from zero in wholesale and dropshipping e-commerce, with a PLN 10m annual target.
ACTION
Built an EU sales channel, dropshipping logistics, supplier collaboration, website content and SEO, plus B2B sales to key energy-sector customers.
OUTCOME
PLN 10m in sales within 12 months
+35% wholesale and e-commerce sales
−20% order fulfilment time
+40% website traffic
Contracts with key energy-sector customers in Europe
PROJECT PARAMETERS
Poland and EU · 15-person team · 12 months · PLN 12m budget
05Affiliate platformCYPRUS / MALAYSIA / UAE100 active partners and +25% affiliate revenue.
NEED
A new revenue channel through affiliate partners in the European market.
ACTION
Designed and implemented the platform, collaborated with partners from Malaysia and the UAE, and delivered campaign measurement tools and partner training.
OUTCOME
100 active partners within 12 months
+25% affiliate revenue
+30% traffic on partner websites
PROJECT PARAMETERS
Cyprus, Malaysia, UAE · 10-person team · 6 months · EUR 1.5m budget
06Cryptocurrency exchangeCZECHIA / FINTECHOver EUR 5m in annual turnover and AML / GDPR compliance.
NEED
Launch a cryptocurrency exchange compliant with AML and GDPR regulations.
ACTION
Process audit, AML and GDPR policies, a transaction handling system integrated with digital wallets and a marketing campaign.
OUTCOME
Over EUR 5m in annual turnover
+20% transactions in the first quarter
AML and GDPR compliance certifications
PROJECT PARAMETERS
Czechia · 20-person team · 24 months · EUR 30m budget
07Brokerage sales developmentBELARUS / FINANCIAL SERVICES+20% customers and +15% revenue from brokerage services.
NEED
The brokerage needed new channels to acquire individual and institutional customers.
ACTION
New sales channels, a lead generation system, sales automation and negotiations with key customers.
OUTCOME
+20% customers within 12 months
+15% revenue from brokerage services
+10% team efficiency
PROJECT PARAMETERS
Belarus · 5-person team · 10 months · EUR 3m budget
08IT services e-commerce platformEU / E-COMMERCEEUR 3m in annual sales and +20% customers in the first year.
NEED
Selling IT services across the EU required the company’s own online channel.
ACTION
Built and launched the e-commerce platform, automated sales and lead generation, ran campaigns targeting IT companies and coordinated teams across the EU.
OUTCOME
EUR 3m in annual sales
+20% customers in the first year
+25% sales efficiency
PROJECT PARAMETERS
EU · 10-person team · 12 months · PLN 1.5m budget
09Forex training platformPOLAND / EDUCATION500 participants in 6 months and +30% participant satisfaction.
NEED
Create an educational product for investors in the Forex market.
ACTION
A platform with online courses at three levels, programmes prepared with experts and a marketing campaign.
OUTCOME
500 participants in 6 months
+30% participant satisfaction
+15% interest driven by social media
PROJECT PARAMETERS
Poland · 10-person team · 12 months · PLN 1.5m budget
10Security and crisis management policyEU / SECURITY−20% security incidents and 30% faster crisis response.
NEED
A group operating in the EU lacked coherent security procedures, including cybersecurity.
ACTION
Audit, new security standards, threat monitoring, crisis response procedures and team training.
OUTCOME
−20% security incidents in the first year
30% faster response to crises
+40% team readiness
PROJECT PARAMETERS
EU · 5-person team · 6 months · EUR 0.2m budget
11Operational oversight of a fintech groupPOZNAŃ / OPERATIONS+20% operational efficiency and −12% costs in the first year.
NEED
Companies in financial intermediation, debt collection and legal services needed coherent management, cost control and liquidity.
ACTION
Process audit, cost optimisation, liquidity management and bank renegotiations. New CRM-based customer service procedures, motivation and development programmes, and compliance with KNF, UOKiK and BIK regulations.
OUTCOME
+20% operational efficiency across companies in the first year
−12% operating costs, ROA +5%
+15% financial liquidity, −10% financial service costs
+25% customer satisfaction, −15% complaints
+15% team efficiency, +10% employee retention
12Key Accounts Department and new financial productsWROCŁAW / SALES3 new products, +20% revenue and 15 key customers in the first year.
NEED
The company had no dedicated key account service or products addressing new market needs.
ACTION
Built the Key Accounts Department from zero: structure, recruitment and service strategies. Introduced factoring, debt purchasing and legal advice, a debt collection partner network and field team management.
OUTCOME
15 key customers in the first year, +20% collaboration
3 new products, +20% company revenue
+10 debt collection partners, +20% collection effectiveness
Sales plan exceeded by 10%, +15% field team sales in 6 months
13Organisational change and operational standardsWARSAW / TRANSFORMATION90% of key employees retained during integration.
NEED
After part of the department was acquired, people and business continuity had to be retained while European standards were introduced.
ACTION
Change management and communication plan, Lean Management and European continuous excellence standards, order and warehouse optimisation, health and safety audits and motivation programmes.
OUTCOME
90% of key employees retained during integration
+15% operational efficiency, −12% costs
+20% on-time delivery, −15% complaints
−30% workplace accidents, certification compliant with EU standards
+15% year-on-year sales
14New B2B and B2C sales channelWARSAW / OMNICHANNEL+10% share of company sales and targets achieved at 110%.
NEED
The operator needed an integrated sales channel for business and individual customers.
ACTION
An online sales platform integrated with the call centre, a supply chain management platform, a loyalty programme and new products.
OUTCOME
+10% share of company sales in the first year, targets achieved at 110%
−15% operating costs, −20% order fulfilment time
+25% customer retention, +20% repeat transactions
3 new products, +18% sales
COMMON PRINCIPLE
Baseline → process driver → implementation → adoption → KPI → correction or scaling.
PORTFOLIO / APPLICATIONS AND AUTOMATION
I do not just select tools.
I design and build them myself.
11 completed solutions: from AI agents and content factories to video analysis, sales and recruitment. Expand a project to see the need, how it works and the outcome.
01 AI learning for law and medical studentsEDUCATION / KNOWLEDGE VERIFICATION Notes become verified podcasts, flashcards and case studies.
NEED
Scattered notes need to be organised and checked for compliance with regulations or guidelines.
ACTION
The system organises notes and checks them against current regulations and guidelines using official GOV and EU sources. Uncertain passages go for verification, while validated material is converted into several learning formats.
OUTCOME
Reading and listening material plus a topic coverage map showing mastered knowledge and gaps.
02 AI Factory — Shorts and ReelsCONTENT / AI AGENTS From topic to finished video, with each stage approved on a phone.
NEED
Daily short-form video production requires an idea, script, voiceover, editing and publication.
ACTION
Two Claude agents prepare hooks and the script. Telegram handles three approvals, while ElevenLabs, Pexels and Creatomate create a vertical video with a Polish voiceover and subtitles.
OUTCOME
The video is produced without manual editing, while a person retains quality control before publication.
TECHNOLOGIES
n8n · Claude · ElevenLabs · Creatomate · Pexels · Telegram
03 Daily YouTube performance reportANALYTICS / REPORTING At 8:00, a video ranking and key comments are waiting on Telegram.
NEED
Checking YouTube Studio every day takes time, and important comments are easy to miss.
ACTION
The workflow retrieves video statistics and key comments, builds a ranking and sends a ready-made report.
OUTCOME
Morning decisions about upcoming content are based on current data, without manual reporting.
TECHNOLOGIES
n8n · YouTube API · Telegram
04 Top-performing Shorts finderRESEARCH / PERFORMANCE A ranking shows which videos genuinely work in a given niche.
NEED
Manually reviewing competitors is slow and does not show what actually drives engagement.
ACTION
The workflow calculates engagement rate, views per day and performance score, then updates 15 fields for each video in Google Sheets by Video ID.
OUTCOME
An organised database of effective formats and inspiration for the AI Factory.
TECHNOLOGIES
n8n · YouTube API · Google Sheets
05 YT Workflow AppWEB APPLICATION / PROTOTYPE The entire content creation process can be tested in a browser.
NEED
The process needs to be quickly tested or shown to a customer without configuring full automation.
ACTION
A React application with Claude API guides the user through hooks, script, approval, publication and results.
OUTCOME
A working prototype enables a demo and idea validation before implementing the full workflow.
TECHNOLOGIES
React · Claude API
06 Property listing aggregatorDATA / AGGREGATION One list of offers instead of manually browsing multiple portals.
NEED
Listings are scattered across many services, and the same flats appear multiple times.
ACTION
The tool collects listings from multiple services and presents them in one place.
OUTCOME
The user starts with one list instead of repeating searches across multiple portals.
SOLUTION TYPE
Data aggregation · listing search
07 D2D sales recruitment toolRECRUITMENT / PYTHON A recruiter-ready database of candidates with direct sales experience.
NEED
For Hizero in Bulgaria, it was necessary to reach D2D salespeople who are difficult to find through job boards.
ACTION
A Python script analyses public profiles of people following direct sales brands, reads contact details from bios and exports the results to Excel.
OUTCOME
Recruiters receive a database of people with direct sales experience for further contact.
TECHNOLOGIES
Python · instaloader · pandas
08 Sales manager compensation calculatorFINANCE / SCENARIOS Commissions and bonuses recalculate instantly when parameters change.
NEED
A new commission and bonus plan required a clear answer on how much a manager would earn at different team performance levels.
ACTION
A dashboard spreadsheet takes base salary, commissions, targets and team count, then calculates quarterly and annual bonuses and compares scenarios.
OUTCOME
A transparent compensation model for conversations with candidates and the board, with an instant view of changes.
TECHNOLOGIES
Excel · Python · openpyxl
09 Sales reporting system for 6 teamsSALES / DASHBOARD Plan delivery, monthly forecast and team ranking are visible in real time.
NEED
Manually collected presentation results did not provide current insight into monthly plan delivery.
ACTION
Leaders enter sales and guest counts after each presentation. The system accounts for team schedules and leader and administrator roles.
OUTCOME
The dashboard shows the total, forecast, missing amount and ranking, making it possible to react during the month.
TECHNOLOGIES
HTML · JavaScript
10 YouTube → AI InstructionsDOCUMENTATION / AI A video becomes a Polish implementation guide and a ready prompt for building your own version.
NEED
Recreating a solution from a video requires watching, translating and manually documenting the configuration.
ACTION
The tool retrieves and translates subtitles, while Claude extracts the description, requirements, steps, commands, prompt and n8n flow. The output goes to Word and a separate prompt file.
OUTCOME
Instead of taking notes from the video, the user receives documentation in Polish and a starting point for action.
TECHNOLOGIES
Python · youtube-transcript-api · deep-translator · Claude CLI · python-docx
11 Frame analysis — what is seen and heardVIDEO / COMPUTER VISION One report combines on-screen text, scenes, faces and transcription — locally.
NEED
Transcription alone misses on-screen text, editing and shots that often determine a video’s effectiveness.
ACTION
The tool downloads a video or uses a file, extracts frames, reads text through OCR, detects faces and cuts, and combines images with speech transcription.
OUTCOME
The timeline and report show the video structure and provide material for prompts — without paid APIs for every analysis.
TECHNOLOGIES
Python · yt-dlp · FFmpeg · Tesseract OCR · OpenCV
COMMON STANDARD
Real need → automation or application → human control → useful outcome.
CYBERSECURITY / COMPLIANCE / INVESTIGATIONS
From device and data
to a secure decision.
I combine technical knowledge of electronics and cybersecurity with financial analysis, compliance and investigative work. To me, security is part of the business process, not a separate document.
Technology close to the device
Electronics technician and postgraduate cybersecurity graduate. Work with Cellebrite technologies and specialist equipment to detect wiretapping on phones and computers.
Electronics · cybersecurity · device analysisA policy prepared for real scenarios
Prepared a security and crisis management policy covering data leaks, breaches, information theft and hacker attacks, together with an analysis of risk areas.
Data leak · incident · crisis · accountabilityFrom identity to financial capacity
Full KYC and ultimate beneficial owner analysis for AML: customer and individual identity verification through video ID with Lithuanian company iDenfy, PEP analysis and financial capacity assessment using Kontomatik.
KYC · UBO · PEP · AML · financial analysisInvestigations supported by a custom tool
Conducted OSINT analysis investigations with Group Grom and prepared an OSINT tool supporting the collection and analysis of open-source information.
OSINT · investigation · analysis · custom toolDEVICE→DATA→IDENTITY→RISK→DECISION
AFTER OUR WORK TOGETHER
A system remains,
not just a tool.
- 01Priority map and business case
- 02Baseline, driver tree and KPI card
- 03Action roadmap and responsibilities
- 04Tested automations and integrations
- 05Governance and quality control rules
- 06Trained team and managers
- 07Documentation of the new way of working
- 08Rhythm of analysis, correction and scaling
FIRST STEP
Planning AI?
Let’s first establish
what needs to change.
Describe your goal and the process blocking it. You will prepare a concrete brief for a strategic conversation — without starting from a list of tools.
3 questions. The brief goes directly to Robert.
2-MINUTE ASSESSMENT
How much of this happens in your company today?
You do not need an audit to spot the first signal. Select the situations that sound familiar — even if your team has learned to accept them.
0 SIGNALS
Start with one recurring “this is how it works here”.
This is not an AI maturity score. It is a starting point for a conversation about process and results.